---
title: "OnDemand Webinar - Driving Impact: From Customer Acquisition to Retention"
---

[![](https://enaible.aible.com/hubfs/Aible%20Images/logo-nav-aible.png) ](https://www.aible.com/dellboomi)

## ON DEMAND WEBINAR

 Driving Impact:   
From Customer Acquisition to Retention

 

## While CRM software has created its share of operational efficiences, industry studies report 70% of enterprises are not maximizing their CRM.

The questions we are all trying to answer – How can we take advantage of CRM assets and drive overall corporate strategy, while automating for transparency and efficiency, even as market conditions change?

**Watch this on-demand webinar** to learn how enterprises are leveraging CRM tools as a key asset to drive customer acquisition and supporting retention, presented by:

**Tommy Stewart, CRO, Aible **  
**Laura Nelson, SVP, Ad Products and Enablement, Disney**

Together they discuss:

- **How to enhance CRM** so that it fits the needs of current day customer engagement
- The value of AI with CRM and **how it drives measurable impact **
- **Core focus areas and use cases** to drive customer and prospect engagement
- Key advice on **aligning CRM to corporate strategy** in the face of market disruption

### SPEAKERS

![](https://enaible.aible.com/hubfs/TommyStewart_Headshot.jpeg)

**Tommy Stewart**

Chief Revenue Officer

Aible

![](https://enaible.aible.com/hubfs/LauraNelson-Headshot-150px.png)

**Laura Nelson**

SVP, Ad Products and Enablement

Disney

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