CRM software has created its share of operational efficiencies, helping sales teams navigate customers through the entire lifecycle. However, the sales world has changed – virtually overnight.

Traditional CRM was geared to manage a face-to-face sales process that for now, no longer exists. One of CRM’s strengths – forecasting – is far less reliable at a time when new sales data looks nothing like historical data. For many users, CRM solutions will have to adapt to fulfill many of its promises as a tool alone. Artificial Intelligence has become a game-changer for CRM. Adding AI to CRM makes it smart and ROI-focused - arming sales teams, from front line sales reps to sales leaders, to go beyond rule-based forecasting with optimized predictions and recommendations that help them manage a sales funnel to drive maximum revenue while also navigating evolving business realities.

Watch this on-demand webinar to learn about the challenges with CRM impacting sales teams today and how an integrated AI solution can address them head-on, presented by:

Tommy Stewart, CRO, Aible 
Susan Cook, CEO, Zaloni

Together they discuss:

• The opportunity for CRM to adapt within this new environment
  
• How AI is a game-changer for sales leadership and teams using CRM and how AI can help them adjust strategy, optimize their focus, and exceed quotas 
  
• The importance of an integrated AI solution that makes CRM smart and delivers ROI at every action point