How AI Can Help CRM Platforms
Adapt in the New Normal


CRM software has created its share of operational efficiencies, helping sales teams navigate customers through the entire lifecycle. However, the sales world has changed – virtually overnight.

Traditional CRM was geared to manage a face-to-face sales process that for now, no longer exists. One of CRM’s strengths – forecasting – is far less reliable at a time when new sales data looks nothing like historical data. For many users, CRM solutions will have to adapt to fulfill many of its promises as a tool alone. Artificial Intelligence has become a game-changer for CRM. Adding AI to CRM makes it smart and ROI-focused - arming sales teams, from front line sales reps to sales leaders, to go beyond rule-based forecasting with optimized predictions and recommendations that help them manage a sales funnel to drive maximum revenue while also navigating evolving business realities.

Watch this on-demand webinar to learn about the challenges with CRM impacting sales teams today and how an integrated AI solution can address them head-on, presented by:

Tommy Stewart, CRO, Aible 
Susan Cook, CEO, Zaloni

Together they discuss:

  • The opportunity for CRM to adapt within this new environment
  • How AI is a game-changer for sales leadership and teams using CRM and how AI can help them adjust strategy, optimize their focus, and exceed quotas 
  • The importance of an integrated AI solution that makes CRM smart and delivers ROI at every action point


Tommy Stewart
Chief Revenue Officer
Susan Cook

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