---
title: OnDemand Webinar - How to Use AI to Build, Predict, and Optimize Marketing Pipeline
---

[![](https://enaible.aible.com/hubfs/Aible%20Images/logo-nav-aible.png) ](https://www.aible.com/dellboomi)

## ON DEMAND WEBINAR

 Planning For Recovery:   
How to Use AI to Build, Predict, and Optimize Marketing Pipeline

 

## Marketing budgets are getting slashed as companies buckle down for recession. But this does not look like past downturns.

Some areas of marketing are accelerating wildly, such as online conferencing and digital marketing. Other marketing activities like events are gone for now and may never fully recover.

**Watch this on-demand webinar** to learn how AI can help your company navigate from turbulence to recovery, and how to build the capabilities to excel when the new normal arrives, presented by:

**Simon Peel, CMO, Aible **  
**Natalie Cramp, CEO, Profusion**

Together they discuss how to utilize AI to get value quickly, including how to:

- **Analyze campaigns** under different economic scenarios
- **Identify the right offer, right customer**, and the right time to contact them 
- Keep customers engaged and** reduce churn**

### Speakers

![](https://enaible.aible.com/hubfs/7_Simon.png)

**Simon Peel**

CMO

Aible

![](https://enaible.aible.com/hubfs/NatalieCramp-Headshot-150px.png)

**Natalie Cramp**

CEO

Profusion

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