Businesses now face huge challenges in the weeks and months ahead, and unfortunately, many are likely to be severely impacted. Simply put, companies will need all the help they can get as they try to navigate these uncertain times. All previous business assumptions are suddenly out of date. Everything from cost-per-click to deal size is fundamentally different and likely to keep changing in the coming months.

Businesses have access to a technology to help manage a downturn that didn’t exist before – artificial intelligence. During the recession that began in 2008, business AI wasn’t mature enough to make much of a difference. Today, AI has advanced to the point where it represents a key technology to help businesses survive a downturn and gain significant competitive advantage as the economy improves.

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